14·Marketing
Generative Video & Creative
Directing generative-video films end to end: brief, storyboard, shot list, AI shot direction, and a delivered edit, working with videographers and editors alongside creative direction for BARNES Dubai and Living Homes. The published work blends real footage, 3D renders, and AI-generated video.
ResultTwo branded-residences launch films, both published: Maison Margiela Residences, co-directed for a BARNES campaign released by BARNES New York, and Marina Sozopol, directed end to end, a Christie's-branded launch.
01Discover
Why it exists.
Two launch films, two companies in one ownership group. Maison Margiela Residences was a BARNES campaign for the house's first branded residences in Dubai, worked through with the residences' developer, with Maison Margiela's own team and, to a lesser degree, with BARNES New York, which published the film. It was co-directed and edited with Ryndolf Balicha. Marina Sozopol was a Living Homes launch for a Christie's-branded development on the Bulgarian coast.
Both had the same trap. A branded residence sells on the brand, and the quickest way to show a brand is its logo and its loudest colour on a building. That reads as a sticker. The film has to make the place feel like the house, which means working out what the house's codes actually are before a single shot is generated.
02Define
The brief.
Make a branded-residences launch film read as the brand behind the building, not as branding applied to it, and hold that line through every party with a say in the cut.
03Develop
What it took
Skills behind it.
Primary discipline plus the support stack.
Skills demonstrated
- Creative DirectionPrimary
Directing generative-video films end to end: brief, storyboard, shot list, AI shot direction, curation, and edit, across client-feedback rounds. Creative director for everything published on the Living Homes social presence (@livinghomes.ai).
- Marketing & BDSecondary
Marketing direction for luxury branded-residences launches: positioning, content strategy, and campaign ideation with the marketing team.
- AI & Machine LearningSecondary
Producing shots with image-to-video generation off generated key frames, matching a fast model to simple shots and a stronger one to complex.
- Creative Content QA & IdeationSupporting
Content ideation, review, and on-brand QA to a Maison Margiela-grade luxury standard.
Develop · Notes
The build, in full.
How it came together - kept off this page so the case study stays a read, not a scroll.
Read the full build notes04Deliver
What shipped.
Two branded-residences launch films, both published: Maison Margiela Residences, co-directed for a BARNES campaign released by BARNES New York, and Marina Sozopol, directed end to end, a Christie's-branded launch. 7 client and brand films came out of the same in-house studio.
Both films are published. Maison Margiela Residences went out on BARNES New York's Instagram, and Marina Sozopol plays on /creative with its own direction study. The studio behind them published 7 client and brand films in total.
By the numbers
Launch films directed
Maison Margiela (co-directed) for BARNES, Marina Sozopol for Living Homes
Storyboarded shots
Marina Sozopol, curated from 100-plus takes
Client & brand films
of 9 published; 2 are personal studies
See also
Marketing
Living Homes
Brand and landing-page proposal work for an AI-native home OS, plus a real sales-journey script for its physical showroom demo unit in Dubai.
Product
Content Factory
A project-management and AI production platform I built solo for BARNES Dubai. It ran the team's real production work and is no longer deployed.