11·Product
Content Factory
A project-management and AI content-production platform, built solo for BARNES Dubai, the Dubai real-estate brokerage where I was Marketing and Innovation Lead: a three-service monorepo running the full arc of a property content shoot, intake through AI scoring, task assignment, QA and client review, alongside a 27-tool internal catalog for 3D capture, video, AI content and production paperwork.
01Develop
Skills demonstrated
- Product Strategy
Designed the seven-stage project pipeline and nine-stage task lifecycle, the RBAC model, and the surface itself: a dashboard, a projects module with per-project tabs for assets, rename plans, prompt packs, tasks and review, a kanban task board, and a 12-tab admin panel.
- Backend Engineering
FastAPI + SQLAlchemy 2.0 API (12 Alembic migrations, org-scoped multi-tenant queries, row-locked state transitions) and Celery workers across intake, video and assignment queues, on Postgres + pgvector, Redis and MinIO.
- AI & Machine Learning
A pluggable AI provider gateway (mock, OpenAI, Anthropic, Ollama, three_d_scene) defaulting to mock so the platform runs without GPU inference, behind coverage/complexity scoring, rename suggestions and creative-brief generation.
- Frontend Engineering
Next.js 14 + Tailwind + shadcn/ui web app, including the 27-tool Creator Tools catalog spanning 3D & Spatial, Video & Motion, AI Content, Data & Intelligence and Production.
02Deliver
Real people at BARNES Dubai used this to run photo and video production for property listings end to end: intake, AI coverage and complexity scoring, task assignment across the team, QA, and client review. There are no surviving usage records or analytics to cite a number against, so this stays qualitative rather than a stat. It isn't deployed anywhere today. The screens on this page are a deliberate reconstruction made for this case study: the unmodified frontend code, run locally against a small mock API server, loaded from the project's own seed script with names genericized to role labels rather than a capture of the original usage.
By the numbers
Next.js web app, FastAPI API, Celery worker
3D, video, AI content, data intelligence, production
client, team, admin, super_admin
Frames
01Reconstruction. The sign-in screen. 02Reconstruction, run locally from the project's own seed script. The dashboard, with representative project data rather than a real client's. 03Reconstruction. The projects list, spanning the pipeline's stages. 04Reconstruction. A project's Overview tab: AI coverage/complexity scores and the team assigned, by role. 05Reconstruction. The task board across the full state machine, from Assigned to Done. 06Reconstruction. The Creator Tools catalog: 3D & Spatial, Video & Motion, AI Content, Data & Intelligence and Production. 07Reconstruction. The Admin panel's Team Members tab, one of twelve; every email is a role label at a demo domain, not a real address.
See also
Barnes Dubai LLM
A domain-tuned language model for a Dubai brokerage, answering in seconds the market-comparison brief that used to take an analyst an afternoon.
Barnes Dubai Dev Portal
The internal cockpit BARNES Dubai's innovation programme ran on: project tracking, analytics and a marketing-engineering toolkit in one place.
Data Centre
BARNES Dubai's internal data tooling: an entity-centric valuation platform and AVM, absorbed into a broker tool over ~840,000 ownership records.