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Launch films
Luxury films for projects that do not exist yet.
I make them from your plans, renders and site footage, so buyers can see the finished place while it is still a construction site.
Sozopol, Bulgaria
Marina Sozopol Residences
Directed end to end, from storyboard to final cut.
A waterfront launch film made at BARNES Dubai for Christie's International Real Estate Bulgaria, whose branding opens and closes it. Every shot was storyboarded with its camera move before anything was generated, and the cut was curated across the client's feedback rounds.
- For
- Christie's International Real Estate Bulgaria, made at BARNES Dubai
- Shots
- 27 storyboarded, curated from 100-plus takes
- Material
- Real footage, 3D renders, generated video
- Runtime
- 2:25, 16:9
Marina Sozopol Residences, Bulgaria
Same coastline, 108 seconds apart.
Marina Sozopol opens on the site as it stood, crane and hoarding included, and ends on the marina as buyers will know it. Real footage, 3D renders and generated shots, cut to one storyboard.
+108 s
+56 s
The gap a film closes
Renders show the building. Buyers are deciding on the life inside it.
By the time a project has consent there is usually a set of stills: an exterior, the lobby, a typical apartment. They answer what it looks like.
They do not answer what a morning there feels like, how the light moves across the living room, or what the walk from the car to the front door is. A film does.
What it opens up
What a film lets you do before there is a building.
Luxury buyers pay for how a place feels, and off-plan there is nothing to visit. The film is the visit.
- Sell before it is built
- Off-plan buyers commit to a place they cannot walk into. Give them one they can watch.
- Reach buyers who will never fly in
- Someone in another city or another country decides from a screen. The film is the site visit they get.
- Give the launch a centrepiece
- The launch event, the display suite screen and the agents' laptops all play the same film.
- Show partners the finished project
- Banks, investors and joint-venture partners see what they are backing, not a set of drawings.
- One production, every channel
- The hero film, the vertical cutdowns and the brochure stills come from one storyboard, so the campaign reads as one piece of work.
Palm Jumeirah, Dubai
Maison Margiela Residences
Materials first, rooms second.
Thirty seconds, vertical, made for the feed. It sells the residences through their material language, red marble, travertine and stone, before it shows a single room. Published by BARNES New York.
- Role
- Co-director and editor, with Ryndolf Balicha
- Published by
- BARNES New York
- Runtime
- 0:30, 9:16
Virtual staging
Rooms furnished, or refurnished, on camera.
Virtual staging works inside the film itself. The empty Al Khail bedroom is furnished two seconds later. The Miami game room keeps its walls, windows and view, is scanned in 3D, and comes back restyled thirteen seconds on.
Al Khail villa, Dubai, and a beachfront residence in Miami. Both reels for BARNES Dubai; the AI virtual staging in both is mine.
How it runs
Storyboard first, then everything else.
01
You send
Plans, renders, the finishes schedule, brand guidelines, the site address, any drone or site footage, and the launch date.
02
Storyboard
Every shot with its camera move, written down and signed off before anything is generated.
03
Production
Site footage, 3D and generated shots, cut to the storyboard rather than around whatever came out.
04
Review rounds
Notes collected in one place and mapped to the shots they change.
05
Delivery
The master, the cutdowns, the stills and the project files.
Review roundMarina Sozopol
The only shot the last round of notes touched. The shorts became trousers, and the frame, the shirt and the light stayed exactly where they were.
Limits
What generated video still gets wrong: signage text, hands and exact joinery. Every frame is checked against your drawings before it ships, and a shot that cannot be fixed is cut.
Next step
Send me the project name and the launch window.
I will reply with how I would open the film: the first three shots, written out for your site.
What you get
- Hero film, 16:9
- The launch event, the website and the sales suite screen.
- Vertical cutdowns, 9:16
- Instagram, paid social and listing video.
- Stills from the film
- Finished as renders for the brochure, hoarding and listings.
- Staged interiors
- Where a show home or finished unit exists.