11·Marketing
Smart Deal Global
A public marketplace for luxury real-estate opportunities, multilingual (EN / AR / FR / RU), with hreflang and structured data tuned for search and answer-engine discovery. I built the first version of the site; a talented colleague has since drastically upgraded it.
ResultLead capture via WhatsApp, phone, and email to sales advisors.
Discover
Why it exists.
Smart Deals Global was the first site built in this portfolio sequence, a public marketplace for curated luxury real-estate opportunities across ten markets, four languages, fifty-plus listings. The brief asked for one site that worked equally well as a buyer's first touch in Arabic, French, Russian, or English, and that ranked for answer-engine queries (luxury apartment Monaco, not just the Google query that follows).
It is not the most technically novel project here. It is the one that taught the rest, that internationalisation cannot be bolted on at the end, that structured data is a content artefact not a metadata afterthought, and that lead capture must run on whatever channel the buyer prefers (WhatsApp in the Gulf, email in Europe, phone in Asia).
StackNext.js · i18n · Structured data · EmailJS · GSAP · Swiper
Define
The brief.
Build one site that works equally as a buyer's first touch in four languages and ranks for answer-engine queries, with lead capture on whatever channel the buyer prefers.
Develop
What it took
Skills behind it.
Primary discipline plus the support stack.
Skills demonstrated
- Marketing & BDPrimary
Hreflang plus structured-data optimisation for search and answer-engine discovery across EN / AR / FR / RU.
- Creative Content QA & IdeationSecondary
Creative content QA and ideation across four languages, headline and listing-copy review, on-brand tone, and campaign concepts for the marketplace.
- Web DesignSecondary
Editorial landing with Dubai-skyline hero, GSAP scroll motion, and Swiper-driven listing galleries.
- Frontend EngineeringSecondary
Next.js + i18n stack with EmailJS / WhatsApp / phone lead-capture wired to sales advisors.
- Creative DirectionSupporting
Curated copy and visual language matched across four languages and ten markets.
Develop · Build
How it came together.
- 01
Hreflang at the page level, not the domain level
Subdomains and country TLDs are search-engine catnip but operational hell for a small site. Stayed on a single domain with
Marketing & BDhreflangdeclared per page across all four languages, Google and Bing both honour it, the answer engines (Perplexity, You, Phind) read it too, and the editorial workflow stays as one CMS instead of four. - 02
Structured data as a primary surface
Schema.org
Marketing & BDRealEstateListingandOfferon every listing card,OrganizationandPersonon every advisor page. Not retrofitted as<script type='application/ld+json'>blobs at the bottom of the page, generated alongside the rendered content from the same source, so when the editor changes a price the structured data updates in the same commit. - 03
Multilingual without translation memory rot
Built the i18n layer so a new language is a new JSON file, not a fork of the codebase. Copy is authored in English, translated into the other three via a hand-edited pass (not machine), and the layout tolerates the length variance, Russian runs about thirty per cent longer than English, Arabic flips the gutters.
Frontend Engineering - 04
Lead capture in the channel the buyer already uses
WhatsApp first, phone second, email third, in that order in the Gulf, and the order flips per market. Built the contact strip to surface the right channel by visitor locale and listing region, with EmailJS handling the email path and a single canonical phone-number block for the rest. The advisor receives the lead inside the channel they already work in.
Marketing & BD - 05
Editorial landing, not a portal
Most international real-estate portals look like the airline-search result page they steal their UX from. Built Smart Deals as an editorial landing, a Dubai-skyline hero, GSAP-driven scroll cadence, Swiper-driven listing galleries that breathe. The buyer arrives at a magazine cover, not a database.
Web Design
Deliver
What shipped.
Lead capture via WhatsApp, phone, and email to sales advisors.
Live at smartdeals.global since launch. Lead capture across WhatsApp, phone, and email feeds sales advisors directly. Ten markets, fifty-plus listings, four languages, the same site, ranked in each. Smart Deals is also the proving ground every later project quietly borrows from: the i18n layer, the schema discipline, the editorial-landing approach.