04·Marketing
SEO · AEO · GEO Toolkit
An audit and scoring toolkit for staying visible in AI answers (ChatGPT, Perplexity, Claude) as well as Google search.
Ran in the Barnes Dubai Dev Portal until BARNES Dubai ceased operations in 2026: paste any URL and get separate SEO and AEO/GEO readiness scores with an audit-grounded action plan.
[ Try the live audit ]Why it exists.
Search is splitting in two. Buyers still Google, but more of them now ask ChatGPT, Perplexity, Gemini, or Claude, and those engines answer in prose, citing a handful of sources by criteria that are not Google's. A brand can own page one and never be named in the answer.
This toolkit audits a page the way an answer engine reads it, scores classic-search and AI-answer readiness separately, and simulates how a brand shows up when the question is asked conversationally: something a marketing team can act on instead of guessing at.
The brief.
A luxury brand can rank #1 on Google and still go unmentioned when a buyer asks an AI assistant for the best option. So measure visibility in AI answers, not just blue links.
What it took
Skills behind it.
Primary discipline plus the support stack.
Skills demonstrated
- Marketing & BD
A research playbook separating SEO (Google), AEO (answer-engine citation), and GEO (generative-engine) visibility, turned into an audit + scoring toolkit a marketing team can run on any URL.
- Research
Distilled how answer engines decide what to cite, and how differently that is from how Google ranks, into the handful of signals worth acting on.
- Frontend Engineering
A web audit surface that reads a live page the way a crawler does, returns separate SEO and AEO scores, and kept a history the marketing team worked from.
- Data Pipelines
GA4/GTM install detection plus a reference list of AI-referral domains to track as segments.
- AI & Machine Learning
A visibility simulation that estimates how a brand surfaces in conversational answers, plus an audit-grounded action plan, built on swappable, mostly-local model providers.
The build, in full.
How it came together and the decisions on the record - kept off this page so the case study stays a read, not a scroll.
Read the full build notesAudit a page, live.
Pick an example or paste a URL to see SEO, AEO, and GEO readiness scores, the on-page signals, AI-crawler access, and a prioritised action plan. Sample data here; the live tool runs on first-party Search Console and GA4.
What shipped.
Ran in the Barnes Dubai Dev Portal until BARNES Dubai ceased operations in 2026: paste any URL and get separate SEO and AEO/GEO readiness scores with an audit-grounded action plan. The performance half ships separately as seo-gsc, a public MIT tool that reads Search Console and GA4 through Google's own APIs locally, so query history never passes through a third-party dashboard.
Ran in the BARNES Dubai Dev Portal, with a Python content-analysis CLI alongside it, until operations ended in 2026. The playbook separates defensible tactics (schema, attribution, freshness, crawl access) from the unverifiable growth-hacking claims that circulate about AI search.
SEO · AEO · GEO
the access most sites miss
every point traces to a signal