10·Marketing
SEO · AEO · GEO Toolkit
An audit and scoring toolkit for staying visible in AI answers (ChatGPT, Perplexity, Claude) as well as Google search.
ResultLive in the Barnes Dubai Dev Portal: paste any URL and get separate SEO and AEO/GEO readiness scores with an audit-grounded action plan.
[ Try the live audit ]01Discover
Why it exists.
Search is splitting in two. Buyers still Google, but more of them now ask ChatGPT, Perplexity, Gemini, or Claude, and those engines answer in prose, citing a handful of sources by criteria that are not Google's. A brand can own page one and never be named in the answer.
This toolkit audits a page the way an answer engine reads it, scores classic-search and AI-answer readiness separately, and simulates how a brand shows up when the question is asked conversationally - something a marketing team can act on instead of guessing at.
02Define
The brief.
A luxury brand can rank #1 on Google and still go unmentioned when a buyer asks an AI assistant for the best option - so measure visibility in AI answers, not just blue links.
03Develop
What it took
Skills behind it.
Primary discipline plus the support stack.
Skills demonstrated
- Marketing & BDPrimary
A research playbook separating SEO (Google), AEO (answer-engine citation), and GEO (generative-engine) visibility, turned into an audit + scoring toolkit a marketing team can run on any URL.
- ResearchSecondary
Distilled how answer engines decide what to cite, and how differently that is from how Google ranks, into the handful of signals worth acting on.
- Frontend EngineeringSecondary
A web audit surface that reads a live page the way a crawler does, returns separate SEO and AEO scores, and keeps a history the marketing team works from.
- Data PipelinesSecondary
GA4/GTM install detection plus a reference list of AI-referral domains to track as segments.
- AI & Machine LearningSupporting
A visibility simulation that estimates how a brand surfaces in conversational answers, plus an audit-grounded action plan, built on swappable, mostly-local model providers.
Develop · Notes
The build, in full.
How it came together and the decisions on the record - kept off this page so the case study stays a read, not a scroll.
Read the full build notesTry it
Audit a page, live.
Pick an example or paste a URL to see SEO, AEO, and GEO readiness scores, the on-page signals, AI-crawler access, and a prioritised action plan. Sample data here; the live tool runs on first-party Search Console and GA4.
04Deliver
What shipped.
Live in the Barnes Dubai Dev Portal: paste any URL and get separate SEO and AEO/GEO readiness scores with an audit-grounded action plan. Reading real Search Console and GA4 performance data, queries, rankings, and a weekly report, is the next layer, not built yet.
Live in the Barnes Dubai Dev Portal, with a Python content-analysis CLI alongside it. The playbook separates defensible tactics (schema, attribution, freshness, crawl access) from the unverifiable growth-hacking claims that circulate about AI search.
By the numbers
Surfaces scored
SEO · AEO · GEO
AI-crawler policies audited
the access most sites miss
Transparent readiness score
every point traces to a signal
See also
Marketing
Listing & Campaign Intelligence
A weekly listing-visibility pipeline for a Dubai brokerage, built so that it sends an alert rather than a report it cannot stand behind.
Product
Barnes Dubai Dev Portal
The internal cockpit BARNES Dubai's innovation programme runs on: project tracking, analytics and a marketing-engineering toolkit in one place.