Design Direction
Maison Margiela Residences
The brand-direction study behind Maison Margiela's first branded residences in Dubai: translating the house's fashion codes into a residential material and fixture language for BARNES Dubai.
The brief
Why it exists.
Maison Margiela's residential debut in Dubai needed an interior language that read as the house, not a runway pastiche of it. The brief started from the Maison's own fashion codes, visible construction, exposed seams, fractured and distressed surfaces, industrial materiality, and asked what each one becomes when the canvas is a home instead of a garment.
The result is a working mood board: a four-color palette pulled from the brand's own archive and campaign imagery, a fifteen-piece material library spanning raw metal to bouclé, and a set of "Inspiration -> Brand -> Material -> Fixture" studies that trace a single design idea, visible stitching, for example, from a jacket cuff to a residential door-number plate.
The principle
The argument.
Translate the codes, not the runway: exposed construction, distressed surfaces, and industrial materiality become the residence's actual material and fixture choices, argued one motif at a time rather than dressed on top as branding.
The deck
Spreads from the study.
6 spreads
01Brand research: archive, palette, and provenance 02Early interior concepts: entry sequence and stairwell 03Concept sweep: reception, dressing room, kitchen, stair 04The material library, fifteen finishes 05One motif traced from cuff to door plate 06Applied concept: numbered directory signage
Outcome
Where it landed.
The study fed the launch film and the Maison Margiela Residences campaign under BARNES Dubai; the finished film is on Creative → Generative.