Design Direction
Realto Group opening film
The storyboard for the film that opens Realto Group's International Conference 2026 in Sofia: 23 shots in six chapters, from orbit down to the venue door. Made freelance through Unique Estates. The film is in the edit, so this page shows the board.
The brief
Why it exists.
Realto Group opens its 2026 international conference with a film, played to the room before anyone speaks. The brief allowed up to 90 seconds and asked for it to end on the conference key visual.
The storyboard is the part that is mine. It went through four versions over two days of notes, and the fourth is the one the film is being cut from.
The principle
The argument.
An opener has one job, which is to put the room in the right place before the first speaker. So the film travels from orbit to the street outside the venue the audience is sitting in. That last shot is filmed on location or licensed, never generated, because it is the one frame everyone in the room can check.
The calls
What the direction refuses to do.
01
Seventy-two seconds, not ninety
The brief allowed ninety. The board runs 1:12 across six chapters, and the bar on the cover shows where every second goes, so the client sees the length before arguing with any single shot.
02
Real beginnings, filmed
Chapter 3 is six things starting: swimmers off the blocks, start lights, a rocket, a clapperboard, a curtain, a brush on a blank canvas. Every one is a filmed shot, so each background is the real place that thing happens rather than a generated stand-in for it.
03
No fade to black
The film ends on the conference key visual and holds there. The host walks on with it still up, so the opener hands the room over instead of closing on nothing.
The storyboard
Pages from the board.
4 pages
01The cover: six chapters on one timing bar 02Chapter 1, Space to Sofia 03Chapter 3, Moments of beginning 04Chapter 6, Logo into key visual
Outcome
Where it landed.
The film opens the conference on 16 October 2026 and goes here once it can be shown. Frames marked Example on these pages are reference footage for the edit, not the finished shots.
I'm Pavlo Puzikov, a marketer working in immersive 3D, applied AI, and generative content.